LMNT

Sweat for Something

Following Olympic bobsledder Darrell Payne Jr, Mexican tennis pro Fernanda Contreras Gomez, and MMA fighter Michael Aswell, we look at each of the three incredible athlete's relentless dedication—to sweat for something.
Project Type

Commercial

Date

2025-02-14

Location

All over Texas

Client

LMNT

Production Company

Salado Pictures

As a former high-level athlete, I was very drawn to the themes of this project. With each athlete on the brink of "stardom," it was important for me to capture the pursuit, commitment, and desperation these athletes carry within themselves to fulfill their dreams. 

For these competitors, truly nothing is given, but there's no turning back for them either. So I wanted to embrace that by showing the moments people won't ever see including their raw moments in the heat of the battle, shining a light on the human behind the warrior. 

Credits

Director

Harrison Chiu

Producer

Addie Scott Irwin

Director of Photography

Dino Maglaris

Editor

Zach Carter

Sound Designer

Dusty Albertz