When concepting for Dean Boyd’s latest campaign, we drew inspiration from Martin Scorsese’s The Color of Money. At the heart of the spot is Coach Dean Boyd—our Paul Newman figure—mentoring a brash but inexperienced Randy as he faces off against his rival, Shooter. By placing Dean in this iconic mentor role, the story becomes a metaphor for his real-life legal practice: the wisdom, experience, and grit that guide clients toward victory.